8 Factors Behind HubSpot's Dynamic Websites

The massive migration of companies into the digital space in 2020 has raised the bar on website performance. The businesses that managed to thrive then until now recalibrated their marketing strategies. Nearly 43% of organisations invested in automation technology and data integration. Customer acquisition and retention grew in proportion to their portal's level of responsiveness.

Thanks to content management systems (CMS), you can make your website highly responsive. These platforms come with pre-made templates and pre-built but customizable themes that can help you load content and launch your site more quickly, even without having coding or programming knowledge. Due to its ease of use, more than half of the world's active websites operate via CMS.

Hubspot CMS as a Website Builder

Hubspot is currently one of the most popular CMS platforms. It comes with website creation tools and a suite of services with automated features, including customer relationship management, e-mail marketing, live chat, and others.

Why We Build 85% of Our Websites on HubSpot 

ThirtyFour Creative uses HubSpot for over three-quarters of our website projects. But the choice isn't borne out of urgency or convenience alone. We use the platform in response to the growing demand of our clients to streamline their day-to-day internal operations. HubSpot makes this possible through its built-in integrations that connect a company's sales and marketing teams' workflows into the portal. 

Let's take a closer look at how HubSpot helps its partners and their clients come up with powerful websites.

1. Wide template library

The platform has a massive library of templates for website pages, landing pages, blog pages, and more such as form and e-mail templates. You can visit the HubSpot Asset Marketplace to view more than 3,500 free and paid templates. 

2. Site speed

HubSpot understands how crucial site speed is. Your website's conversion rate can improve by up to 17% for every second that it shortens its loading time. Meanwhile, the chance of netizens leaving a page rises 53% when a site's pages take 3 seconds to open.

HubSpot provides websites features that enable search engines to read them faster: Secure Socket Layer or SSL standard, small JavaScript files, compressed CSS, HTML, and JS files, compressed images, accelerated mobile pages, and browser and server caching. HubSpot offers tips about identifying broken links on web pages to further optimise speed.

3. Adaptive testing

Instead of the usual A/B testing, the platform allows you to test up to five versions of a webpage. As HubSpot's AI component discovers which variation performed better, it adjusts traffic flow toward the more widely accepted version and gradually pulls out the least accepted ones. 

4. SEO  

HubSpot is taking a fresh approach to SEO amid the changing nature of netizens' queries. Mainly due to the popular use of voice assistants, almost 96% of Google searches now consist of four words or more. 

In response to this trend, HubSpot doesn't just focus on keywords but uses pillar pages and topic clusters to improve search ranking. Pillar pages cover all the key aspects of a topic that's relevant to your product or service. Meanwhile, topic clusters are broad topics containing keywords related to it. 

5. Prospect/client behaviour tracking

The platform's contact attribution reporting lets you in on what marketing campaigns and content types are attracting new customers. The reports point to the original source (social media, e-mail, and so on) that generated the most views on a webpage.

6. Membership portal

You can add a membership registration feature to your HubSpot-created website. Members can then access blogs or other resources and receive personalised pages.

7. 24-7 security monitoring 

Unlike open-source CMS like WordPress and Joomla, HubSpot has built-in monitoring and threat detection. All data is consistently backed up and encrypted.

8. Integration with HubSpot CRM, other tools

The platform's CMS Hub can be linked with HubSpot's CRM and even other software such as Salesforce or Marketo. There's also a plug-in to connect your HubSpot account with your WordPress site.

The CMS also integrates with Google Search Console, allowing you to look into popular and relevant search data within your chosen timeframe.

Other Popular CMS Platforms

WordPress

WordPress is the most popular CMS platform, with 62% of the top 100 fastest-growing American companies using it. It's a free open source where you can build any kind of website, including an online store or auction site—features that aren't built in HubSpot. It has thousands of themes and free plug-ins. 

Unlike HubSpot, you’ll need to find a host and use extra tools to take care of security features, customer support, SEO optimizations, and e-mail marketing when working with WordPress.

Squarespace

Squarespace is a hosted website builder with only 60 templates. You can customize its pages using CSS but this needs coding know-how. The platform doesn't offer any free plans, but you can use them without charge for the first 14 days. Its built-in tools are best for blogging and uploading high-quality images. Just like in WordPress, HubSpot offers a plug-in to integrate with Squarespace.

Let's Build A Winning Website Together

As a certified HubSpot Solutions Partner, ThirtyFour Creative is committed to deploying the platform's latest features to create a 100% customised website that's optimised for text and voice search and fully mobile-responsive. We also ensure that our clients are able to maximise HubSpot's integrated solutions for marketing and sales. Contact us today for more information.